The UK Spa Association will once again be holding their annual Spa Directors Assembly at Beauty UK, the national beauty trade event. Held at the NEC Birmingham on Monday 21st May, the Assembly will provide the ideal forum to keep up-to-date with the latest spa industry trends and forecasts.

With a two-hour allocated allowance for networking with brands and peers, the Assembly then meets to key issues from the spa industry, followed by a question and answer session with industry experts. 

The UK Spa Association Spa Directors' Assembly is free to UK Spa Association members or £30 for non-members. Those who join the Association at the event will have their ticket fee reduced from the cost of membership.



Non-Members: 01332 227698 


10:30amHygenysis, Health, Safety and Wellbeing - Clients vs. Therapists Experience
Samantha Maxwell
12:15pmNetworking Lunch
2:15pmHow to Keep Up with an Ever Evolving Industry & Keep Our Product Fresh and Relevant. Plus, How we Bridge Spa and Wellness.
UKSA Spa Directors Forum
4:15pmCustomers of Today, Demand so Much More from a Skincare Product
Kirsty Mawhinney

Britain's Premier Beauty Show Returns

Supported by:

Guild News

Every year, Birmingham welcomes thousands of beauty professionals to Beauty UK, held at the NEC in May - in fact, Beauty UK is the largest beauty trade show outside of London. With four shows under one roof, visitors not only have the opportunity to see the latest Spring / Summer launches in beauty, nails, tanning, hair and complementary therapies, but also enjoy free educational experiences including the ABT Seminar Programme, Hair UK Style Stage and the Holistic Health Demo Stage.

Join us at Beauty UK 2018 by registering for your free tickets either online or by calling the Ticket Hotline (24/7) on 01332 227 698.

Opening Times:

Sunday 20th May 10:00am - 5:30pm

Monday 21st May 10:00am - 5:00pm


Halls 17, 18 & 19, The National Exhibition Centre (NEC), Birmingham B40 1NT

Event Admission Policy:

Entrance to Beauty UK is strictly trade only. Free entry is available to visitors who register before the show, and who bring their free tickets with them. Entrance on the day is priced at £20 per person / £10 per student. There is a strict policy that babies and children under the age of 14 years will be refused admission - no prams or pushchairs are allowed. Please note there are no crèche facilities available onsite. The event organiser reserves the right to refuse admission. For more information please call 01332 227 698.